Mobile in 2017: The Year of Immersion, Context, and Conversation

Key mobile trends to monitor include an increase in hybrid apps for the enterprise, more artificial intelligence, and an explosion of VR and AR apps.

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Mobile apps by the numbers

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Global mobile users. Image courtesy of eMarketer
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Trends to look forward to in 2017

1) Increased adoption of BYOD will lead to more hybrid enterprise apps

2) Citizen developers will be welcomed with open arms

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Citizen developer process. Image courtesy of ZDNet.

3) More focus on mobile UX design elements

4) Interest in building for Android first will increase

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Mobile platform development adoption. Image courtesy of Vision Mobile.

5) More attention on end-user security

6) VR and AR apps move beyond gaming

8) AI chatbots and messengers become more prevalent

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Sephora’s Kik chatbot. Image courtesy of Forbes.

9) Mobile commerce transactions set to increase

10) More small businesses will adopt mobile apps

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Written by

Dad and husband! Growing @meter_io and @utu_trust. #crypto, #startup, ex-marketer @capitals, power napper

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